The Finders Series Best Features and Secrets of Success

The Nature Study Guides Finders series has helped nature enthusiasts identify plants, trees, birds, mammals, and other organisms for more than five decades. 

These gems are getting some upgrades this October, including updates to range maps, scientific names and families, icons, and design. To learn more, read the previous blog Timeless Treasures: The Everlasting Appeal of Nature Study Guides Finders Books. The Finders are known for three distinct features: size, dichotomous keys, and longevity—partially due to their affordable price point. These components contribute to the great success of this series over the years.

SIZE MATTERS

When out on the trails, the amount, weight, and size of items brought along matters significantly to any hiker or outdoors enthusiast. Carrying heavy or bulky items can quickly become cumbersome and detract from the enjoyment of the journey. This is why one of the greatest characteristics of the titles in the Finders series is their compact, lightweight design. These booklets measure only 4×6 inches. Many users report that they can easily slip them into their jacket or pants pockets before exploring the trails. Additionally, they fit perfectly into the outer pockets of backpacks. The glossy covers also contribute to the ease of quick retrieval, making them a practical, convenient choice for anyone looking to travel light while staying prepared.

THE KEYS ARE KEY

Each book is organized using a dichotomous key, consisting of a series of statements or questions, each offering two distinct choices. These choices lead the user down different paths, depending on the characteristics of the organism being identified. By systematically narrowing down these choices, readers can eventually arrive at the correct identification of the organism. Educators and naturalists appreciate the guides for their organization, which encourages examining the structure and families of plants. The Finders for birds and mammals are organized by taxonomy (classification via characteristics). 

Inside page from Winter Tree Finder by May Theilgaard Watts and Tom Watts

THEY’RE REASONABLY PRICED 

The first book in the Finders series, Tree Finder, was published in 1939 by May Theilgaard Watts, followed by her Flower Finder in 1955. Many consumers eventually replace their original copies because of wear and tear from use (some have enjoyed them for over 40 years!). The 1939 edition of Tree Finder was initially priced at a modest 25 cents, and for many years, it was priced at just $5.95. As the series continues to thrive, new editions are set to be released at the accessible price of $7.95. This practical price point has been integral to the series’ ongoing success, ensuring that it remains a beloved resource for both seasoned naturalists and budding nature lovers alike—in 2024 and beyond.

NEW EDITIONS RELEASING IN 2024/25

The new editions for 12 of the Finders will be available on October 8th wherever books are sold. These editions are eagerly anticipated, as they feature a cohesive new look that adds a nostalgic touch to their appearance. With their attractive design, it will be tempting for outdoors enthusiasts to purchase all of these books. Additionally, there will be bundles available that are grouped by region or subject matter, providing buyers with convenient options to expand their collections. The rest of the Finders will be released in 2025, and they will also receive similar visually appealing updates to ensure continuity in the series. Keep an eye out for these exciting releases!

A NOD TO SUSTAINABILITY

Beyond the practical benefits, the Nature Study Guides Finders series also aligns with the ethos of sustainability—a core value for many nature enthusiasts and environmentalists. The compact size and durable quality of the guides ensure minimal waste, and their longevity means fewer replacements over time. Investing in these guides is not just a step toward becoming a better naturalist, but it’s also a step towards a greener planet.