We are so excited to share the results of last year’s SHOP LOCAL, LIVE LOCAL campaign, in support of BINC and independent bookstores. In 2021, AdventureKEEN and indie bookstores raised a total of $10,381 for the Book Industry Charitable Foundation (Binc). A matching $10,381 is being dispersed and mailed to 303 participating independent bookstores.
From AdventureKEEN President Richard Hunt: “If there’s a maxim that all booksellers and publishers endorse, it’s that reading is good for everyone. Thankfully, there is a group that defends the good work of independent bookstores and comic shops across America: Binc, superheroes of the book biz. Every year at about this time, as the cold, gray days of winter weigh upon us, we get to tally the SHOP LOCAL, LIVE LOCAL donations, and voilà—everything brightens and warms. We look forward to continuing our commitment to Binc and indie booksellers for years to come.”
Pam French, Executive Director of Binc, adds, “Richard and the team at AdventureKEEN are inspiring partners in our mission to help booksellers who are hit with a financial need from severe hardship or emergency. We’re grateful for AdventureKEEN’s long-standing advocacy and support of booksellers. Their support through the SHOP LOCAL, LIVE LOCAL campaign not only provides a generous donation to Binc, but AdventureKEEN is also sending a give-back to the stores who participated in the program in 2021. Thank you for spreading good across the country, and for demonstrating that when we work together and support each other, our communities thrive.”
The Book Industry Charitable Foundation (Binc) is a 501(c)(3) nonprofit organization that coordinates charitable programs to strengthen the bookselling and comic bookstore retailing communities. Established in 1996, the core program provides assistance to bookstore and comic bookstore owners and their employees who have demonstrated financial needs arising from severe hardship and/or emergency circumstances. Since its inception, the organization has provided over $11 million in financial assistance and scholarships to more than 10,000 families. Support for the Foundation’s programs and services comes from all sectors of the book and comic industries. The Foundation was imagined and built by booksellers and proudly continues to be their safety net. It is Binc’s vision to continue to build a caring community of book and comic sellers. Additional information can be found at bincfoundation.org.
Through SHOP LOCAL, LIVE LOCAL, AdventureKEEN hopes to help readers find new outdoors activities and to reinforce the importance of shopping locally. The goal of the program is to enlarge the scope of support to Binc and provide an equal-dollar benefit to all participating bookstores. AdventureKEEN understands, emotionally and financially, especially after the past 2 years, the operational challenges and intrinsic rewards of selling books. Independent bookstores and independent publishers add immeasurably to their communities; it is amazing what book lovers can accomplish together. AdventureKEEN is incredibly grateful for the opportunity to donate to Binc again this year. We invite you to join our SHOP LOCAL, LIVE LOCAL campaign.
Any bookstore looking to participate in SHOP LOCAL, LIVE LOCAL can sign up here.