Building a Sustainable Niche Book Publishing Business
The Independent Book Publishers Association interviewed AdventureKEEN’s own Molly Merkle, COO, for a recent podcast episode. Check it out for a peek behind the curtain as they discuss how sustainable growth is made possible through niche book publishing.
Whether you’re looking to grow your publishing company, strengthen your backlist, increase profitability, or better understand your target audience, this episode is packed with real-world insights and proven publishing strategies you can put into action right away.
In this episode of “Inside Independent Publishing (with IBPA),” AdventureKEEN Publisher and COO Molly Merkle shares advice about the power of niche publishing and the strategies publishers can use to build loyal readers, stronger sales, and resilient businesses. Book & business geeks unite!
You can find the podcast episode on these services:
GUEST BIO
Molly Merkle began her career in book publishing nearly 40 years ago as an intern during college, then moved to full-time work for Menasha Ridge Press, one of AdventureKEEN Publishing’s now seven imprints. In early 2023, she was named AdventureKEEN’s publisher and continues to serve as its COO. Merkle has been key to executing the company’s vision for growth, including the acquisition and integration of several independent presses over the years. She’s also helped lead the company through hardship and challenges, which are a fact of life for entrepreneurial publishers. Merkle serves on the board of The Publishers Cooperative, a group of established and emerging independent publishers committed to creating a strong, diverse, equitable, and inclusive publishing industry together.
