If we’ve learned anything over the past year, it’s that we all do better when we work together and support one another. It’s a simple lesson that helps inform AdventureKEEN’s Shop Local Live Local program, which allows us to give back and donate money to the Book Industry Charitable Foundation today during a virtual Winter Institute Session.
“2020 was a tough year, but AdventureKEEN witnessed two silver linings,” says Richard Hunt, president. “First, we watched Binc continue its hard work to provide much-needed support to indie bookstores and booksellers. Second, we noticed that people found solace and safety while outdoors and in nature. We are thankful that our outdoors-focused titles helped those sheltering in place—and that we are able to make this donation to further Binc’s efforts.”
It can be tough to find simple ways of giving back and being effective. Binc makes that easy for all parties involved. Under the Shop Local Live Local program, all bookstores have to do is enroll. That’s it. AdventureKEEN tracks all of the purchasing and sales of AdventureKEEN books through each participating store, and at the end of the year a certain percentage of sales is donated to the Book Industry Charitable Foundation (Binc). Binc then donates that money to shop owners who need financial support to get through all kinds of personal and professional situations.
It is that kind of awareness of well-being and care that makes this program such a great fit. Those same sentiments not only help drive why AdventureKEEN publishes the kinds of books we do, but also motivate the kinds of people who like to buy hiking, camping, biking, kayaking, and other outdoor activity books.
We hope to help readers find new outdoor activities. And if we can do that while stressing the importance of shopping locally, then we see that as a win. If we can do BOTH of those things while making more people aware of Binc and the role it plays in the book community, then it’s a win-win-win!
As publishers of outdoor adventure and travel guides, we know the value that independent bookstores add to their communities. We’ve seen their benefits first-hand. They are worth supporting.
You can read what the Book Industry Charitable Foundation has to say about today’s event here, in their press release. We’re excited that—even after a year like 2020—we have the chance to celebrate bookstore owners, Binc, outdoor adventures, and readers of books, all at the same time!